Introducing your presentation

The ABCD model

The ABCD model is a simple way to make sure you answer an audience's initial questions and concerns. It is a list of elements to include in your introduction. You do not have to structure your introduction in this order, but make sure it covers all four elements.

Attention

You need to get the audience's attention even before you speak, you can get their attention. Stand confidently pause and make eye contact before beginning. Nonverbal communication is just as important as verbal communication. If you can talk to some of the audience members who have arrived early and smile or greet other people coming in, show the audience that you're pleased to see them. Once you start talking, there are a number of ways to get the audience's attention such as interacting with them, Eg by asking them a question. Mentioning news stories which have a connection with your presentation, showing a strong visual image etc.

Benefits

This is the most important part of your introduction. The audience needs to know what they will gain from your presentation. Show that you understand your audience's values and concerns and explain that your presentation will help them deal with this. When you explain the benefits clearly, everyone will want to listen.

Credibility

Why should your audience listen to you? How do they know that you are an expert?
You have to establish your credibility.
There are two main ways you can do this. Firstly, you can tell them your credentials directly. Eg I am the Director of Sales and have been advising companies such as yours for over 10 years. Or you can tell them indirectly by mentioning something you did in the past, eg when I advise my first client 10 years ago. There's also a third way to establish credibility without saying anything. Enthusiasm. By showing that you genuinely want to communicate with your audience. You can often demonstrate credibility directly

Direction

the audience wants to know what is going to happen during the presentation. What is it about? How long will it last? When can I ask questions? Are there any handouts or videos? Giving direction involves telling them what you will talk about and also answering the practical questions about timing, structure and delivery. Including these these details also shows that you're in control of the presentation. And so the audience will trust you more